Among the many services offered by Ashtead is hiring power generators, lighting and temporary barriers at big music festivals in the US, its biggest market.
At one of these, 80s RockFest, held in suburban Miami last month, thousands of music fans rocked to bands including Quiet Riot, Steelheart and Cheap Trick.
The FTSE 100 equipment rental group has built a cult following of its own. Shares in the company, which operates in the US, Canada and the UK, have risen from below £6 in 2013 to £20.87 at one stage yesterday.
The company, which derives 85 per cent of its revenue from Sunbelt, North America’s second biggest construction and industrial equipment rental business, has benefited from a steady market shift away from ownership. The weakness